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Mango Uzbekistan
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What did we find out?
For Mango shoppers, clothing is not just an item. It is a tool for confidence, self-presentation, and the feeling of "I am okay." It is important not just to sell, but to create a journey—from subscription to personal style.
How we present the MANGO brand in Uzbekistan
[02]
JTBD service
- We are forming a clear logic of "online → offline → checkout."
- We create and launch loyalty that sells.
- We make every promotion and mailing measurable.
- We visualize marketing effectiveness for the owner.
What are we working on as a JTBD service?
Our work
JTBD analysis of female customers' motivations.
Training for sellers → now they are personal stylists.
Instagram and Telegram have become triggers for visiting the store.
Instagram and Telegram have become triggers for visiting the store.
3. Введение
Launch of the Telegram bot and the Mango Club loyalty program.
Integration with CRM: every visit, receipt, and promotion is tracked.
Integration with CRM: every visit, receipt, and promotion is tracked.
[03]
Our work
JTBD analysis of shopper motivations.
Launch of a Telegram bot and the Mango Club loyalty program.
Integration with CRM: every visit, checkout, and promotion is tracked.
Training for salespeople → now they are personal stylists.
Instagram and Telegram have become triggers for store visits.
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We create outcomes,
not busywork.
not busywork.
