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New Horizons
[01]
What did we find out?
The "New Horizons of Uzbekistan" project is an initiative to develop ballooning sports in the country. The request came from the founder of the company behind the project. The goal is to transform an idea born from sporting enthusiasm into a sustainable commercial platform.
Breaking records, shaping media moments
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JTBD service
• Conducting interviews with potential partners
• Identifying key insight: brands need more than just advertising on a balloon.
• They value emotions, newsworthy events, and participation in significant happenings.
• Creating an event that generates news and becomes part of the country's history.
• Identifying key insight: brands need more than just advertising on a balloon.
• They value emotions, newsworthy events, and participation in significant happenings.
• Creating an event that generates news and becomes part of the country's history.
What are we working on as a JTBD service?
Our work
"New Records of Uzbekistan" - where every flight can be the first and unique.
We proposed to relaunch the product as a national project.
Instead of being a "carrier of advertising" - a platform for records and new achievements.
Examples of formats: ascent to over 5000 meters, parachuting from a hot air balloon, the first female pilot team, routes through the regions of the country.
Brands receive not just a logo, but a role in the story of achievements and access to content that generates its own reach.
We proposed to relaunch the product as a national project.
Instead of being a "carrier of advertising" - a platform for records and new achievements.
Examples of formats: ascent to over 5000 meters, parachuting from a hot air balloon, the first female pilot team, routes through the regions of the country.
Brands receive not just a logo, but a role in the story of achievements and access to content that generates its own reach.
3. Введение
[03]
Our work
"New Records of Uzbekistan" - where every flight can be the first and unique.
We proposed to relaunch the product as a national project.
Instead of being a "carrier of advertising" - a platform for records and new achievements.
Examples of formats: ascent to 5000+ meters, parachuting from a balloon,
the first female pilot team, routes through the regions of the country.
Brands receive not just a logo, but a role in the story of achievements and access
to content that generates its own reach.
We proposed to relaunch the product as a national project.
Instead of being a "carrier of advertising" - a platform for records and new achievements.
Examples of formats: ascent to 5000+ meters, parachuting from a balloon,
the first female pilot team, routes through the regions of the country.
Brands receive not just a logo, but a role in the story of achievements and access
to content that generates its own reach.
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We create outcomes,
not busywork.
not busywork.
