Our goal was to drive additional foot traffic to the new MANGO store in Samarkand and turn evening passersby into engaged visitors through a vibrant, interactive experience.
When people walk past a store in the evening, they don’t want to just step in and browse. They want a reason—an emotion, a benefit, a moment that sparks curiosity and makes them feel part of something happening right now.
We created and launched Happy Hour—a daily interactive promotion running from 19:00 to 20:00 over 10 days, from November 14 to 23.
The store transformed into an event space:
The campaign delivered immediate and lasting impact:
To amplify excitement, the 50% discount segment on the wheel was intentionally kept small. This design choice fueled anticipation and conversation—participants debated their chances, filmed stories, shared reactions, and spread the buzz organically.
Happy Hour turned a simple visit into a shared experience—and transformed attention into engagement, traffic, and sales.
When people walk past a store in the evening, they don’t want to just step in and browse. They want a reason—an emotion, a benefit, a moment that sparks curiosity and makes them feel part of something happening right now.
We created and launched Happy Hour—a daily interactive promotion running from 19:00 to 20:00 over 10 days, from November 14 to 23.
The store transformed into an event space:
- Wheel of Fortune — visitors spun the wheel to win discounts across different product categories
- Entry condition — subscription to MANGO’s official social media channels
- Grand prize — 50% off the entire New Collection
- Extended value — every participant received a flyer with a discount valid for 10 days
- Live engagement — the promo team actively invited passersby, creating energy and movement around the storefront
The campaign delivered immediate and lasting impact:
- A noticeable surge in foot traffic during the 19:00–20:00 time slot
- Rapid growth in social media followers driven by mandatory participation rules
- Delayed sales generated by flyers that brought customers back days later
- A strong crowd effect—visible activity attracted even more people to join in
To amplify excitement, the 50% discount segment on the wheel was intentionally kept small. This design choice fueled anticipation and conversation—participants debated their chances, filmed stories, shared reactions, and spread the buzz organically.
Happy Hour turned a simple visit into a shared experience—and transformed attention into engagement, traffic, and sales.
As part of a joint meeting with Women Talk, a brunch "Smart & Beautiful" took place — an intimate and inspiring event dedicated to the theme of women's confidence.
We create outcomes,
not busywork.
not busywork.
