Назад
HS Navigator
[01]
What did we find out?
During the market and client business analysis, we identified an important point:
the issue was not the lack of clients.
The broker has been in the market for over 10 years, with a steady flow of inquiries and strong operational expertise. However:
• The brand appeared outdated and fragmented,
• Communication did not reflect the actual level of service,
• There was no unified company image in digital channels,
• Lack of social media presence.
This business did not just need followers — it needed a brand.
the issue was not the lack of clients.
The broker has been in the market for over 10 years, with a steady flow of inquiries and strong operational expertise. However:
• The brand appeared outdated and fragmented,
• Communication did not reflect the actual level of service,
• There was no unified company image in digital channels,
• Lack of social media presence.
This business did not just need followers — it needed a brand.
Customs broker
(10+ years in the market)
(10+ years in the market)
[02]
JTBD service
The client aimed for their business to look as professional and confident as it operates in reality.
Thus, the focus shifted:
• not on increasing reach for the
sake of numbers,
• not on a "race for followers",
• but on packaging expertise and trust.
Marketing here was meant to serve as a reputation enhancer, not a quick traffic tool.
Thus, the focus shifted:
• not on increasing reach for the
sake of numbers,
• not on a "race for followers",
• but on packaging expertise and trust.
Marketing here was meant to serve as a reputation enhancer, not a quick traffic tool.
What are we working on as a JTBD service?
What did we do?
We created a new naming and identity, bringing the brand's visual image to a unified standard.
We launched shoots and visual content, showcasing the business from the inside and making the brand more lively and human.
We fully designed Instagram
and LinkedIn, structured profiles and content plans focusing on expertise and trust.
We launched targeted ads to a relevant audience, established systematic work with leads and the application funnel.
We transferred leads to Bitrix and set up a transparent application processing logic.
We launched shoots and visual content, showcasing the business from the inside and making the brand more lively and human.
We fully designed Instagram
and LinkedIn, structured profiles and content plans focusing on expertise and trust.
We launched targeted ads to a relevant audience, established systematic work with leads and the application funnel.
We transferred leads to Bitrix and set up a transparent application processing logic.
3. Введение
[03]
What did we do?
Created a new naming and identity, aligned the visual image of the brand to a unified standard.
Launched shoots and visual content, showcased the business from within, and made the brand more lively and human.
Fully set up Instagram and LinkedIn, structured profiles and content plans focused on expertise and trust.
Launched targeting to a relevant audience, established systematic work with leads and the application funnel.
Transferred leads to Bitrix and set up a transparent application processing logic.
Launched shoots and visual content, showcased the business from within, and made the brand more lively and human.
Fully set up Instagram and LinkedIn, structured profiles and content plans focused on expertise and trust.
Launched targeting to a relevant audience, established systematic work with leads and the application funnel.
Transferred leads to Bitrix and set up a transparent application processing logic.
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[05]
How did marketing become the sales
infrastructure?
infrastructure?
We create outcomes,
not busywork.
not busywork.
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