JTBD analysis of shopper motivations.
Launch of the Telegram bot and the Mango Club loyalty program.
Integration with CRM: every visit, receipt, and promotion is tracked.
Training for sellers → now they are personal stylists.
Instagram and Telegram have become triggers for visiting the store.
Developed positioning, corporate identity, logo, and visual system.
Created a concise and fast website with convenient navigation.
Prepared corporate materials—presentations, brochures,
price lists, and proposals in a unified code.
Launched digital promotion through Meta Ads, Telegram Ads,
and SMS campaigns.
Developed a content strategy
and visual line for Instagram, Telegram, LinkedIn, and Facebook.