JTBD Agency at Tashkent Marketing Forum 2026

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JTBD Agency at Tashkent Marketing Forum: Revolutionizing Marketing and HR Automation

JTBD Agency participated as an official partner and keynote speaker at the Tashkent Marketing Forum, a premier professional event in Uzbekistan. Their session in the Digital Marketing block focused on moving beyond isolated tools toward a managed architecture of business processes.

Core Pillars of the Presentation:

• The Funnel as a Management Model: JTBD Agency demonstrated how traditional marketing funnels can be adapted for HR-tech. This includes optimizing the candidate journey from initial attraction to qualification and final onboarding.
• Next-Gen Recruitment Tools: The agency showcased the Chatbot not as an auxiliary service, but as a primary engine for candidate segmentation and communication automation.
• CRM & Chatbot Synergies: By integrating bots directly into CRM systems, companies achieve:
• Full transparency of recruitment stages.
• Real-time status control and advanced analytics.
• Significant reduction in operational losses.

The Role of AI in Uzbekistan’s Business Ecosystem
A dedicated segment focused on AI integration. JTBD Agency’s stance is clear: AI is not a replacement for human talent, but a catalyst for team efficiency. The competitive advantage in 2026 lies in how systematically a company integrates AI into its existing workflows.

Industry Insight: The forum highlighted a shift in the Uzbekistan market—businesses are moving away from trial-running individual tools and are now seeking comprehensive integration of chatbots, CRM, and AI solutions.

Strategic Partnerships
The event also featured the brand stand of Nabeghlavi, the official forum partner and renowned Georgian mineral water brand, facilitating networking and discussions on future collaborations.