Mango CAPSULE: Tashkent’s Premier Fashion Event of the Season

A closed presentation of the limited CAPSULE collection by Mango took place in Tashkent. The event format—a private show for a select group of guests—was held at the Quadro restaurant.

Event Format:
For the first time in the city, the exclusive collection was presented not in a classic retail space, but in the format of a closed fashion evening.
The atmosphere of the event was built around three key elements:

• soft lighting and intimate seating
• musical accompaniment and DJ set
• gastronomic support from the restaurant

The center of attention was the runway, where models showcased the CAPSULE collection with an emphasis on silhouettes, textures, and details.

Audience:
Among the guests were representatives of the fashion industry, influencers, and media.
For this audience, not only the product matters, but also the format of its presentation: context, delivery, and the overall impression of the event directly influence the perception of the collection.

Result:
The intimate format allowed for deeper engagement of the guests and highlighted the exclusivity of the limited CAPSULE line.

The presentation became an example of how the event format enhances brand positioning and creates an emotional connection with the audience.
We thank our partners, the project team, and guests for their participation and professional interest in the collection.